Profitability.
Practical thinking on profit, pricing, margins and what the numbers really mean for agency founders.
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Agency profit margins: the three numbers that tell you if your agency is healthy.
Gross margin, net margin and cash runway: how to calculate each one from figures you already have, what good looks like against UK benchmarks, and what to do when one of them is off.
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Agency accounting: the P&L structure most accountants set up wrong.
Most agency accounts are built from a template designed for businesses that sell stock. Here's the structure that reveals your real margin, and a checklist your bookkeeper can action this month.
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Agency cash flow: why profitable agencies still run out of money.
A strong P&L and an empty bank account can both be true at once. Here's how the gap opens, what it costs, and the routines that close it for good.
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